Content included ways to enjoy scotch, how to make a classic Rob Roy cocktail and a holiday gift guide.
Playboy teamed up with Dodge for a 360-degree program designed to drive maximum awareness for the brand’s car models through presence at Playboy’s high-profile Super Bowl Party, complemented by a high-impact print execution and digital campaign.
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In partnership with Hornitos, Playboy did something that had never been done in the 63 year history of the brand: developed a custom, multidisciplinary content franchise themed to Hornitos’ “Not Just Any” brand messaging across Playboy’s print, digital, social, video and event platforms. The program was complemented by a variety of digital, event and social activations.
TCL Communication designs, develops and markets a diversified range of mobile devices in more than 160 countries under the Alcatel brand.
Currently a top-five smartphone manufacturer in North America, Alcatel branded devices from TCL Communication deliver innovative, feature-rich experiences that make access to today’s mobile technology simple; offering a diverse portfolio of value-packed products equipped with the technology people want most.
To raise buzz and awareness for the theatrical release of The Transporter Refueled, Playboy developed a truly integrated campaign that centered around a press screening and exclusive release party at the Playboy Mansion.
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